Why is it that when it comes to people, we look to someone’s past to understand them?

I built a career creating futures that didn’t exist before—from early Web 1.0 with Ticketmaster and Cars.com to Web 2.0 with Pandora. I got good at getting people to embrace the potential of a technology or an idea.

And then, I realized I was focusing on the wrong thing. 

Every idea came from the same place—from people—yet in the workplace, what we understand least is ourselves, especially the best thing about us, our potential.

- Joanna Bloor, Chief Potentialist & Modern Fairy God Mother

So I went on to transform thousands of stories people told about themselves and watched as their careers and teams flourished.

I wrote Tales of Potential to guide you through your own story transformation.