Tales of Potential

The Cinderella Story You Haven’t Heard

You’re leaving your future to chance. 

That’s because we create our futures by exchanging our potential with each other, but nobody taught us how to do this. 

What if the magic behind the Cinderella story isn’t a prince and a fairy godmother but hidden strategies for tapping into our potential? By shedding new light on a story you thought you knew, Tales of Potential offers practical guidance for becoming your most glittering future self.

If you want surefire, life-changing lessons you can apply to make your ambitions come true in the real world, no matter the odds against you, this book has what you’re searching for.

Are you ready for a change?

Cristina Jones, Salesforce, CMO, Intentional Storyteller, Leadership

Cristina Jones,
Intentional Storyteller CMO

There are over 500 versions of Cinderella's story in Europe alone! How many versions are there of your story? Are any of these stories getting between you and your glass slipper?
If the answer is yes, give yourself the gift of this book.

Raisa Effress, Fairytale, Cinderella, past, potential, workplace

Transforming…

We expect people to figure out our potential based on our stories from the past. It’s not our fault that we do this; this is what we’ve been taught to do in the workplace.

Raisa Effress, magic, future, Fairy Godmother

the story…

Think about it. Isn’t your value to a company and a team based on who you’ll be in the future? If our work is about influencing future outcomes, why are we only telling the past half of the story?

Raisa Effress, Future You, potential, story transformation

of potential.

Your future is the story of potential, and that story needs to be correct to make your dreams come true. The first step towards story transformation is this question: Who do you think the ‘‘Future You” is?

Illustrations By Raisa Effress

Available NOW

Tales of Potential, Joanna Blood, Cinderella, Potential, Career

Tales of Potential reveals a hidden narrative of doing the impossible and reaching new heights—so you can confidently write your own happily ever after.

Let’s say you’re coveting a juicy new role, and the decision-makers are awaiting your pitch. Are you going to tell them the story of your past—your work history, challenges, and successes—and cross your fingers that they’ll pick you for being good? 

If you answered “yes,” you need this book.

This sassy reframe of the classic Cinderella story will teach you to stop leaving your future to chance, court magic, and guarantee success on your terms. 

With dazzling wit and humor, Tales of Potential turns the Cinderella story into wisdom for common workplace dilemmas—from nailing interviews to handling bad bosses and climbing the proverbial ladder—and guides you through your career and leadership story transformation.

You’ll learn why:

  • Getting sh*t done is not a value proposition

  • A glass slipper is better than a resume

  • You need a squad

  • Exiting with grace is a power move

  • Generosity and ambition go hand in hand

  • Shortcuts might shortcut opportunities

  • You want to be chosen for who you are

This book is invaluable for ambitious individuals and leaders alike—anyone eager to see a classic success story with fresh eyes and become their most sparkling future self.